The text is still orienting correctly within the context of the label – it’s the label itself that is rotated. You will need to use the LABEL_ROTANGLE (I think) to always keep the text horizontal. Haven’t looked into it myself, but that’s where I’d start.
AC20 6005 AUS Full & AC 21 3009 NZE Full | Win 10 Pro 64 | Intel i7-7700HQ 2.80GHz | 16 Gb RAM
NVIDIA GeForce GTX 1060 8Mb